When Words Collide, Sentences Form

World Series Branding 101

Making The Connection

Gotta give MLB credit...if there is someone out there that doesn't know what the World Series logo looks like, then they are probably blind or live in a cave. Not that there's anything wrong with living in a cave...just that you probably don't know what the logo looks like.

This is what I have found funny since the first time I saw the logo. My immediate thought was "It took MLB this long to make the connection between WORLD Series, a globe and a baseball combining to form a graphic."

My second thought during this series, the WS logo on the side of the Houston players' caps should NOT be bigger than the star on the front. But, alas, it is.

posted by Steph @ 8:56 PM